Design the Full Product-Led Growth Loop

End-to-end product-led growth design across user onboarding, activation, retention and expansion, every stage of the journey mapped to a business outcome.

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From £7,500

Where the product-led growth loop actually leaks.

Product-led growth is not a feature. It is the sum of every touchpoint a user has with your product, from the first page they see to the moment they tell someone else about it. We design the full system, from customer onboarding through to the retention loops that keep users coming back.

Built for · VP Product · Series B–C

Customer churn is high and activation is low, and the problem is not one screen. It is the whole journey from first run to habit.

AI-augmented delivery

AI models journey variations and flags where the loop leaks, before we design the fix.

Accessibility included

Journey work covers assistive paths too. A funnel that leaks screen-reader users leaks revenue in exactly the same way, and is rarely instrumented.

See Customer Experience Design on the Design System MapWhere it sits, what it depends on, and when to do it

What you receive

  • Full user journey mapping
  • User onboarding experience design
  • Activation and aha-moment design
  • User retention loop identification and design
  • Referral and expansion flow design
  • Metric framework for each stage
  • Growth experiment backlog

Is the problem one screen, or the whole journey?

B2B SaaS platforms entering a product-led growth phase, where customer churn is high and product adoption is low, and the problem is not one screen but the whole journey.

Why SaaS teams rebuild onboarding and activation with us

Because fixing one screen does not fix a broken journey. Growth comes from designing the full loop, not patching the leaks one at a time.

How we design a product-led growth loop, step by step

We structure every engagement so you always know where we are and what comes next.

01

Map

Full user journey audit and data review.

02

Identify

Find the leaks, drop-offs, and missed moments.

03

Design

End-to-end journey redesign, stage by stage.

04

Instrument

Define the metrics for each stage.

05

Iterate

Build the experiment backlog for ongoing optimisation.

What user onboarding and growth design costs

Adjust the parameters to get a rough budget range. Every project is different. We scope properly before committing to a final number.

SimpleMediumComplex
150100+

Estimated investment

£10,600

This is a rough guide. Final cost depends on actual scope.

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Your project & scope.

Tell us what you’re building and what’s in scope. Takes about a minute.

Deliverables (select all that apply)

Timeline & budget.

This helps us resource the work and be honest about what’s realistic.

Preferred timeline
Approximate budget

How can we reach you?

We’ll review your brief and reply with an honest assessment, usually within one business day.

Ready to start with Growth Experience Systems?

Book a free discovery call or tell us what you need and we will come back with an honest proposal.

Start with an Audit